Everybody is talking about the importance of video for your small business marketing strategy. But does it really have measurable effects on your business? You have a limited number of hours in a day as a business owner – so is it worth spending that time on video? Let’s get into the 5 benefits of investing in video content!
Benefit #1: Search Engine Optimization
This is the biggest benefit of video marketing for small business. Show up in Google search results and drive traffic to your website when you embed videos into your blog posts. This is a long-term strategy, but you won’t have to stay on the content creation treadmill forever. Building your SEO allows you to take breaks when you need them!
Benefit #2: Diverse learning styles
Hit visual and audio learners with video content, then get the video transcribed so you can create a blog post for those who prefer reading. Plus the transcript allows you to add captions, which is important for accessibility.
Benefit #3: Build trust through video marketing
When your community can see your face and hear your voice, it builds connection. That’s the ultimate goal of creating video content. It’s not to feed a faceless algorithm. It’s to connect with real people who could be helped and supported by your small business.
Benefit #4: Make outsourcing easier
Outsource to a team while maintaining your brand voice. A video editor can create versions of your video for YouTube, Instagram, Facebook, LinkedIn, Pinterest, or any other social platform you prioritize. That transcript I mentioned above? A social media team can turn it into a blog post, social posts, infographics, and more.
Benefit #5: Don’t be dependent on ads
Because YouTube is a searchable platform, you’re showing up right when your audience needs you to solve their problem. Because Google owns YouTube, you get a boost in organic traffic to your content and website – without throwing a lot of money into ad spending.
How to start video marketing for small business
Get started on your video marketing strategy for 2023 today! Check out my packages for video marketing for small businesses like yours, or download your free guide to getting started with video!
